Friday, January 12, 2007

Google Investor, Anyone? (What's In Your Portfolio?)

Whatever Google is putting in their employee's water cooler, they definitely need to share it with the rest of the world. The search engine king has announced their commitment to bring users real-time instant live stats of stock quotes, free of charge and free of delay.

(Google Blog) As a result, we've worked with the SEC, the New York Stock Exchange (NYSE) and our D.C. trade association, NetCoalition, to find a way to bring stock data to Google users in a way that benefits users and is practical for all parties. We have encouraged the SEC to ensure that this data can be made available to our users at fair and reasonable rates, and applaud their recent efforts to review this issue. Today, the NYSE has moved the issue a great step forward with a proposal to the SEC which if approved, would allow you to see real-time, last-sale prices across all Google properties including Google Finance, Personalized Google, Mobile, and of course, It won't matter if you're on Wall Street or Main Street -- you'll have free, easy and fast access to real-time prices from NYSE on Google.

When it comes to innovation of information, Google is serious about change. This may put many expensive stock software companies out of business, but it will empower the consumer to track their own portfolio.

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